It is no surprise that ambush marketing techniques are at their utmost when the stakes are highestIt is no surprise that ambush marketing techniques are at their utmost when the stakes are highest
Ambush, or guerilla, marketing is as undeniably effective as it is damaging, attracting consumers at the expense of competitors, all the while undermining an event’s integrity and, most importantly, its ability to attract future sponsors
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Unit 3: Introduction to Sports & Entertainment Business PrinciplesUnit 3: Introduction to Sports & Entertainment Business Principles
Students will explore the many segments that make up the industry and gain an understanding of how sports and entertainment organizations generate revenues in an effort to achieve profitability
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Werner Rumphorst, Director of the Legal Department, ebuWerner Rumphorst, Director of the Legal Department, ebu
Since 1961 the broadcasters’ neighbouring right has been recognized on the international level
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For immediate release: May 31, 2017 contactFor immediate release: May 31, 2017 contact
Pronunciation note: Corey Ledet:“luh-day”; Septeto Santaguero: sep-tet-oh santa-gway-oh”; Rocky Dawuni: “da-woo-nee”.]
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Mega-events as a Response to Poverty Reduction: the 2010 fifa world Cup and its Urban Development ImplicationsMega-events as a Response to Poverty Reduction: the 2010 fifa world Cup and its Urban Development Implications
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Timeline of South Africa and South African FootballTimeline of South Africa and South African Football
This comprehensive timeline juxtaposes events in football in South Africa with the social and political history of South Africa. The timeline reflects South African perspectives and experiences as much as possible
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